Doll Face Marketing

Done For You Marketing

Tarsha — Sun, 26 Aug 2012 21:19:11 +0000

Don’t have the time or staff to implement the effective marketing strategies needed to grow and sustain your business? Just leave it to us. What’s better than simply learning or knowing what to do? Having it done for you! From a la carte services to full blown monthly campaigns just leave it to Doll Face Marketing. Our done-for-you services give you time and energy to focus on those other aspects of your business that needs your attention.

Doll Face Marketing’s Done-for-You services are created specifically according to your need and desired results contact us today to learn more on how we can help by completing the form on the Contact Us page.

Customized Marketing Campaigns

Tarsha — Sun, 26 Aug 2012 21:08:19 +0000

Sometimes all you need is a general outline of what to do and you’re ready to go. Doll Face Marketing will put together a comprehensive marketing campaign designed specifically according to your needs. All that’s left is for you to follow the blue print.

Whether it’s for a your business or a specific product or service we’ll outline your blueprint for success.

Product and Company Launches

Tarsha — Tue, 06 Mar 2012 17:52:04 +0000

When you have a new business, idea or product it’s easy to think that everyone will be just as excited as you are about it. It’s easy to mistakenly believe that clients and customers will appear out of thin air eager to buy all that you offer, unfortunately this is not the case in the real world. It is extremely possible to have those clients begging to have what you offer but you must know how to attract those people and know how to make them want what you have.

Tarsha is an expert in product launches, events and company launches. Are you finally ready for people to pay attention to what you’re doing? For them to want to buy what it is that you have to offer? If so visit the “contact us” page and fill out the short form.

Marketing Expert Tarsha Beavers Publishes New Blog Post About Marketing Strategies for Back To School Shoppers

Tarsha — Wed, 20 Jul 2011 19:25:34 +0000

Tarsha Beavers, founder of Doll Face Marketing, a marketing company, writes about how to use the back-to-school season as a two-round marketing plan.

Annapolis, MD – July 20, 2011 – Tarsha Beavers, founder of Doll Face Marketing, a marketing company, recently published a blog post on her website (http://www.dollfacemarketingonline.com) about the continued importance of customer service and how it is still overlooked by businesses with detrimental results to marketing. The blog post, titled “Are You Ready For The Back to School Rush?,” delves into the importance being ready for the back-to-school rush to take advantage of both kiddie cuts and mom’s fall look.

Tarsha Beavers writes, “It’s easy to take July off to spend time off with the family, but don’t be caught off guard because the rest of the year will fly by in a flash and you need to be ready to take advantage of the big marketing strategies headed your way before the end of the year (think Back to School, Halloween, Christmas and New Year’s promos).”

Doll Face Marketing specializes in helping professional hairstylist and salon owners put more profit in their pocket and elevate themselves among the elite, savvy, successful business owners. They help clients market their business effectively to reach their ultimate potential.

The entire blog post can be found at http://www.dollfacemarketingonline.com/blog/are-you-ready-for-the-back-to-school-rush.php

To learn more about Doll Face Marketing, please visit http://www.dollfacemarketingonline.com

About Tarsha Beavers:

Tarsha Beavers is an author, advisor, coach, consultant, speaker and women’s advocate. Also known as The Salon Marketing Queen, she is recognized as an expert in the field of hair extensions and hair enhancements. Tarsha’s incredible knowledge of the beauty industry, marketing, creating multiple streams of income and knowing how to implement great strategies, gave birth to Doll Face Marketing a company specializing in the training and development of hairstylist and salon owners.

Tarsha’s goal is to help you achieve your goals faster and easier that you ever imagined. Tarsha shows ordinary businesses and professionals in the beauty industry how to become extraordinary; teaching you think like an entrepreneur, help you capitalize on your target market and prepare you with the tools and mindset to dominate your market.

Are You Ready For The Back to School Rush?

Tarsha — Tue, 19 Jul 2011 15:23:12 +0000

It’s July, and while that means summer vacation for families, smart business owners know that it also means the calm before the storm. It’s easy to take July off to spend time off with the family, but don’t be caught off guard because the rest of the year will fly by in a flash and you need to be ready to take advantage of the big marketing strategies headed your way before the end of the year (think Back to School, Halloween, Christmas and New Year’s promos). The first of those marketing opportunities will be upon us come August so if you aren’t ready for the back-to-school push yet – GET READY!

The back-to-school season is the hairstylist’s dream come true because it is a two part rush. Round one — Everyone wants the perfect look to head back to school (or at least mom wants her kiddos to have the perfect look in the case of the wee ones), so you need to make sure your clients and potential clients know that you are ready and able to help make them look their very best on the first day. Use your social media networks to get the word out about back to school tips, subtly reminding parents that between supply and clothing shopping they should bring their students by your salon for a trim.

Round two – While mom is waiting for her student’s cut, chat her up about her plans once the kids go back to school. Now is the time to remind her of the services you can offer her. After all, once the school bell rings and the kiddos are back in school, mom will finally have time to get her own ‘do done. Book up her free time while little Sally is in the chair by getting her to set an appointment for herself. Mom will love the easy of killing two birds with one stone, and you will love being booked solid from the open of the back-to-school season through the first month or so after school starts.

But the key to success in both rounds is to start your back-to-school marketing now so that you are booked and ready to go to work come August – September. Happy back-to-school marketing!

Marketing Expert Tarsha Beavers Publishes New Blog Post About Customer Service’s Relationship to Marketing

Tarsha — Mon, 11 Jul 2011 16:41:38 +0000

Tarsha Beavers, founder of Doll Face Marketing, a marketing company, writes about how simple customer service mistakes can undo your great marketing campagin.

Annapolis, MD – July 11, 2011 – Tarsha Beavers, founder of Doll Face Marketing, a marketing company, recently published a blog post on her website (http://www.dollfacemarketingonline.com) about the continued importance of customer service and how it is still overlooked by businesses with detrimental results to marketing. The blog post, titled “Bad Customer Service Will Kill Good Marketing – Every Time,” delves into the importance of business owners making sure that simple forms of communication are met to help customers feel important.

Tarsha Beavers writes, “In today’s high-tech world, there is no reason that an email inquiring about your salon should go more than 24 hours unanswered. No reason.”

The entire blog post can be found at http://www.dollfacemarketingonline.com/blog/bad-customer-service-will-kill-good-marketing-–-every-time.php

To learn more about Doll Face Marketing, please visit http://www.dollfacemarketingonline.com.

About Tarsha Beavers:

Bad Customer Service Will Kill Good Marketing – Every Time

Tarsha — Wed, 06 Jul 2011 21:14:32 +0000

Customer service, customer service, customer service – it is talked about so often that too often business owners forget its value and chalk it up to a buzz word that only receives lip service. But the frank truth is that no amount of successful marketing will ever really grow your business if your customer service is lacking. Yes, this seems like an obvious point, but it is so obvious that is overlooked and bears repeating.

In today’s high-tech world, there is no reason that an email inquiring about your salon should go more than 24 hours unanswered. No reason. If you offer email as a way to get in touch with you, then let it be a way to reach you. Otherwise, don’t offer it. (By not offering an email contact, you look stuck in the dark ages, but that’s still better than appearing to not care.)

The same goes for voicemails. It doesn’t matter how busy you get, if a client or potential client calls with an inquiry – call them back. There is nothing more frustrating than to want to book an appointment, ask a question about a service or generally spend money with a business and not be able to reach someone to talk about it.

This isn’t a new concept. In fact, it’s the oldest one in the book. Any yet… I am waiting on returned emails and phone calls from two businesses right now that are more than a week old. Guess who won’t be getting my business again? You don’t really want to leave your clients and potential clients hanging out there… ready to move on and spend money elsewhere, do you?

Marketing Expert Tarsha Beavers Publishes New Blog Post About Increasing Blog Readership

Tarsha — Fri, 24 Jun 2011 19:42:18 +0000

Tarsha Beavers, founder of Doll Face Marketing, a marketing company, writes about a simple plugin that can help increase blog readership.

Annapolis, MD – June 24, 2011 – Tarsha Beavers, founder of Doll Face Marketing, a marketing company, recently published a blog post on her website (http://www.dollfacemarketingonline.com) about a simple and free plugin that helps guide blog readers from one post to another increasing readership. The blog post, titled “A Blogging Tool to Increase Readership,” delves into the importance of readers moving from one post to another and how this plugin helps them do so.

Tarsha Beavers writes, “Wouldn’t it be better if they stuck around a bit to read more of your gems so they can really learn how awesome you are so that they eventually feel compelled to come in and give you their business?”

The entire blog post can be found at http://www.dollfacemarketingonline.com/blog/a-blogging-tool-to-increase-readership.php

To learn more about Doll Face Marketing, please visit http://www.dollfacemarketingonline.com

About Tarsha Beavers:

Marketing Expert Tarsha Beavers Publishes New Article About Using Google Places To Market Your Salon

Tarsha — Fri, 17 Jun 2011 15:35:29 +0000

Tarsha Beavers, founder of Doll Face Marketing, a marketing company, writes about why salon owners need to claim their business through Google Places.

Annapolis, MD – June 17, 2011 – Tarsha Beavers, founder of Doll Face Marketing, a marketing company, recently published an article on her website (http://www.dollfacemarketingonline.com) about how daily deal sites can be effective in marketing to potential new clients, when used correctly. The article, titled “Daily Deal Sites Can Work for Your Business” delves into five key things salon owners need to consider when participating in a daily deal in order to bring in repeat business.

Tarsha Beavers writes, “Daily deal sites can work for your business, but only if you make them work for you. Like any other marketing strategy, there is the potential for costly missteps, but there is also the potential to reach a whole new group of clients.”

The entire blog post can be found at http://www.dollfacemarketingonline.com/articles/daily-deal-sites-can-work-for-your-business.php

To learn more about Doll Face Marketing, please visit http://www.dollfacemarketingonline.com.

About Tarsha Beavers:

Tarsha Beavers is an author, advisor, coach, consultant, speaker and women’s advocate. Also known as The Salon Marketing Queen she is recognized as an expert in the field of hair extensions and hair enhancements. Tarsha’s incredible knowledge of the beauty industry, marketing, creating multiple streams of income and knowing how to implement great strategies, gave birth to Doll Face Marketing a company specializing in the training and development of hairstylist and salon owners.

Daily Deal Sites Can Work for Your Business

Tarsha — Wed, 15 Jun 2011 16:39:15 +0000

If you don’t yet know what I am talking about when I mention a daily deal site, you must be living under a rock. The phenom that started with Groupon has spawned an entire industry of companies dedicated to bringing deal seekers the hottest deals. I have spoken to a number of business owners who have participated in such deal sites with mixed reviews, and one thing is for sure, daily deal sites can work for your business, but only if you make them work for you. Like any other marketing strategy, there is the potential for costly missteps, but there is also the potential to reach a whole new group of clients.

Here are some tips to making the daily-deal phenom work for your business:

1) Do not make the mistake of believing that this is free advertising – a daily deal campaign will cost money (in the form of lost revenue from severely discounted services). But if you factor the cost into your calculations, this is no more of a deal breaker than any other form of advertising. Ya gotta pay to play.

2) Consider the daily deal site you choose carefully. These sites are a dime a dozen in most areas now, so choose your venue carefully. You want to equally weight the size of a bigger audience with the flexibility that smaller venues offer.

3) Be specific – very specific on when, where, why and for what services you will and will not accept the deal voucher. If you want to attract more clients for hair coloring services, offer that (only). If you want to attract more clients for Brazilian Blowouts, offer that (only).

4) Know the rules. Did you know that in the state of Florida by law a gift card can never expire? It’s true, and it effects how you plan a daily deal. (FYI – While the gift card can’t expire, you can set an expiration date where after the value returns to what was actually paid for the voucher.) Know the rules, play the game.

5) Build value, offer upgrades and otherwise retain that client. The fundamental problem with daily deal sites is that people use them to hop from service provider to service provider leaving the business that offered the deal with nothing to show for their marketing efforts. In order to convert that deal hopper to a lifetime customer you must build value and make them want to come back to YOUR business. (Sorry, your charming personality may not be enough.) Think outside the box here, you really want these people to come back. Could you offer 10% off a hair cut at the time of appointment booking for someone redeeming a hair color deal voucher? Or what about 10% off your next service if you book it the day of your service? Do you already offer special deals for regular clients; make sure the deal hoper knows. Whatever you do, come up with a way to make these deal hoppers want to come back.

There is a reason daily deals are huge – they work. But like all marketing campaigns, you must do your homework and plan the full strategy. Good luck.