Take Advantage of the Dead Zone

Have you ever noticed that the week between Christmas and New Year’s is a dead zone? Lots of businesses close, and those that stay open find that production comes to a virtual halt. Sure, not a lot of work seems to get done the week before Christmas, but that’s because people are in a mad dash to get everything ready for the big day. After the big day, people just sit back and wait for the next holiday.

But in the hair stylists’ world, this does not have to be the case. In fact, you should do everything in your power to harness this dead zone and make it work for you to make this week one of your busiest weeks of the year.

Think about it. People are off work. For those who are working, bosses seem to be a bit more laid back. And they just scored Christmas cash. It’s the perfect time for people to get their hair done, they can sit back relax in your chair, reminiscing on the big day and get a new look for 2011. It’s the perfect storm, and you need to take advantage.

It’s not too late, but hurry, you have to act now! Get on your social media channels and let everyone know that you ARE working between Christmas and New Year’s and you would love to help them achieve a new look for the new year. If bookings are slow, consider offering a small bonus for appointments booked before the New Year. Don’t be afraid to remind people to take advantage of their down time to get out of the house and take some time for themselves before the busy new year begins.