Are You Ready For The Back to School Rush?
It’s July, and while that means summer vacation for families, smart business owners know that it also means the calm before the storm. It’s easy to take July off to spend time off with the family, but don’t be caught off guard because the rest of the year will fly by in a flash and you need to be ready to take advantage of the big marketing strategies headed your way before the end of the year (think Back to School, Halloween, Christmas and New Year’s promos). The first of those marketing opportunities will be upon us come August so if you aren’t ready for the back-to-school push yet – GET READY!
The back-to-school season is the hairstylist’s dream come true because it is a two part rush. Round one — Everyone wants the perfect look to head back to school (or at least mom wants her kiddos to have the perfect look in the case of the wee ones), so you need to make sure your clients and potential clients know that you are ready and able to help make them look their very best on the first day. Use your social media networks to get the word out about back to school tips, subtly reminding parents that between supply and clothing shopping they should bring their students by your salon for a trim.
Round two – While mom is waiting for her student’s cut, chat her up about her plans once the kids go back to school. Now is the time to remind her of the services you can offer her. After all, once the school bell rings and the kiddos are back in school, mom will finally have time to get her own ‘do done. Book up her free time while little Sally is in the chair by getting her to set an appointment for herself. Mom will love the easy of killing two birds with one stone, and you will love being booked solid from the open of the back-to-school season through the first month or so after school starts.
But the key to success in both rounds is to start your back-to-school marketing now so that you are booked and ready to go to work come August – September. Happy back-to-school marketing!
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Tarsha is a member of the Professional Beauty Association & National Cosmetology Association